Libra: The game’s afoot!

There’s fresh blood in the water and the sharks are getting ready to circle. Techs, telcos, banks, big retail now have no choice but to sink their teeth into it.

The world won’t sit twiddling it’s thumbs while Facebook put its initials on this big fat marketing potential. Loads and loads of new coin promotions are coming. Starbucks will let you buy your venti with “Starbucks.” Verizon and AT&T will issue money as mobile as what’s already in your hands Target will give you discounts if you pay in Bullseyes. St  Barts will let tourists pay in Barts.

Lots of these coins will bite the dust the way eToys and WebVan did. Most promotions flop. What's the big deal?  Coins are a product now, and if there is one thing every business wants to do, it’s to coin money....